Let's design User Experiences for Applied AI products.Together.

About

Hey, I’m Susanne Feldt, a product designer (UX/UI) and Design Thinker who is specialized in digital User Experience for applied AI and analytics applications.
I'm based in Berlin, Germany. If you want to get to know more, please get in contact via mail or Linked

E-Health Solutions

E-Health Solutions

Digital transformation in the healthcare system changes our society and how we deal with health and illness today. Whether it's medical video consultations via the Internet, a patient data plattform, or the electronic patient file.
Digitalization aims at improving efficiency, quality, and safety by bringing transparent structures into the healthcare system. Patients are becoming more informed and demand a customer-focused service. New technologies, such as AI, offer potential, but also ethical and legal implications.

I'm looking forward to the debate with you and designing the next eHealth strategy together.


case study
UX for data-driven products

UX for data-driven products

To design successful and relevant digital products with a product-market-fit, we need a clear understanding of individual user behaviors and pain points. These insights help us, in the team, to shape a sensual, aesthetic, novel product experience with the user’s point of view in mind.
Recognizing patterns through data analytics can help us in our decision making. The pure amount of available data increases every day. Before processing any data, we need a clear understanding of the questions we are trying to answer.

When designing AI products, I include ethnical guidelines and design for:

  • implicit trust and clarity
  • consistency and user control


case study

Services

Digital Product Design

Digital Product Design

Through iterative prototyping, we test the desired user experience.

offering
User Research & User Testing

User Research & User Testing

Through user-centered research, we iteratively improved the product functionality.

offering
Workshops & Design Trainings

Workshops & Design Trainings

Through co-creation sessions, align the team and commit them to clear goals.

offering
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Digital Product Design

Through iterative prototyping, we test the desired user experience.

At the beginning of the project, we collect all requirements (user, business, legal, technical, data…). We generate these insights through user feedback, market, or expert research. In co-creation, we ideate the best possible AI solution. I can quickly sketch and prototype interactive, brand-conforming prototypes, which consider the interaction between the user and the self-learning algorithm.

*If you need front-or backend developers or other resources, I have an extensive network of favorite people I like to work with.

Digital Product Design
Digital Product Design

Service Offerings

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User Research & User Testing

User research helps us to identify what matters most to your users. We get a clear understanding of the individual users, their behavior, and their pain points.

We formulate our assumptions into hypotheses and prototype product concepts and experiments that we can test with subject matter experts and users. This continuous feedback helps us improve the overall user experience.

*Research is always a group activity. You need to discuss the findings and consider different interpretations. I have an extensive network of people I like to work with, or I will join or guide your team in the research phase.

User Research & User Testing
User Research & User Testing

Service Offerings

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Workshops & Design Trainings

Design Thinking operates at the intersection of human desirability, business viability, and technical feasibility. It’s a proven approach to innovation.

Our co-creation workshops are based on the human-centered innovation approach. We include user research to consider a different point of view. These insights help us to collect and priorities the requirements for our development. The workshop formats are highly efficient to archive quickly testable results and to align all stakeholders.

*Depending on the project scope, the challenge, team size, and the format I will join forces with my network to guide you through the process.

Workshops & Design Trainings
Workshops & Design Trainings

Service Offerings

Cases Studies

  • For/Year: BIX - digital innovation lab of Boehringer Ingelheim (2018/19)
  • Topic: Pathological Speech Processing
  • AI/Tech: Natural Language Processing
  • Design: UX/UI Design & User Research
  • For/Year: Consulting (2016-2020)
  • Topic: Innovation Consulting
  • AI/Tech: Various
  • Design: Human-Centered Innovation
  • For/Year: Automotive Bank (2017)
  • Topic: Sales Forecast
  • AI/Tech: Machine Learning | Scenario Based Modeling
  • Design: Design Sprint (Prototyping & Testing)
  • For/Year: Public Sector (2016-2017)
  • Topic: Smart City
  • AI/Tech: Agent-based modeling, React.js
  • Design: Design Thinking & Prototyping
  • For/Year: Analytics Consulting (2016-2020)
  • Topic: Analytics Showcases
  • AI/Tech: Multiple
  • Design: Design Thinking & Prototyping
  • For/Year: Fraunhofer IOSB (2009-2010)
  • Topic: Image Recognition
  • AI/Tech: CAD Modelling, Image Recognition
  • Design: User Research & UX Design

Every project is different.

Let’s discuss your project and see how we can work together.

I am based in Berlin, let’s meet for a coffee.
If you want to see more work samples please reach out by mail.
You can find my CV also on Linked

None of the pictures on my website are staged stock material. I love
taking pictures as much as I love design. Please check out my
photography website.