Let's design User Experiences for Applied AI products.Together.

About

Hey, I’m Susanne Feldt, a product designer (UX/UI) and Design Thinker who is specialized in digital User Experience for applied AI and analytics applications.
I'm based in Berlin, Germany. If you want to get to know more, please get in contact via mail or Linked

User Experience (UX)

User Experience (UX)

To design successful and relevant digital products, we need a clear understanding of the individual users, their behavior and pain points. These insights help us, in the team, to shape a sensual, aesthetic, novel, product experience with the user’s point of view in mind.

For me, the power of design lies in making things tangible, visual and understandable. Through prototyping, we are able to discuss and test, aligning teams on product ideas before any coding begins. I love when users in a test say - “ But it looks so real!” - even if I only show them non-functional screen mockups.

Usually, I work with agile teams, at the intersection between product owner and the development team, to shape the product vision and to define a functional and stimulating user interaction. I do both UX/Service Design and UI; I apply Design Thinking and design brand-compliant screens following existing guidelines.

(The image shows a digital disease detection app from 2018. I placed my screens on the mockup by Anthony Boyd )

case study
Applied AI Products

Applied AI Products

Most digital services and products are data-driven, as we are all keen on measurable insights. Through better connectivity and better technical infrastructure, the amount of available data increases daily. Before processing any data, we need a clear understanding of the questions we are trying to answer. I’m not an engineer or a data scientist, but I can help you to ask the right questions and select and prioritize your use cases.

In my work in analytics consulting, I have seen the challenges surrounding data use cases. To transform your business, you need to align efforts across different business units, enabling knowledge and data asset sharing.

case study
Together

Together

Together, we create solutions that bring real value to people and your business. To launch successful products, not only external factors (such as the market, user, regulations, etc.) matter. Often the internal factors are even more important, such as a clear strategic vision and your organizational structure, as well as your mindset towards innovation.

Every project is different, let’s discuss yours. I have a wide and diverse network and can also help you to find great people for collaborative projects.

case study

Services

Digital Product Design

Digital Product Design

Through iterative prototyping, we test the desired user experience.

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User Research & User Testing

User Research & User Testing

Through user-centered research, we iteratively improved the product functionality.

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Workshops & Design Trainings

Workshops & Design Trainings

Through co-creation sessions, align the team and commit them to clear goals.

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Digital Product Design

Through iterative prototyping, we test the desired user experience.

At the beginning of the project, we collect all requirements (user, business, legal, technical, data…). We generate these insights through user feedback, market, or expert research. In co-creation, we ideate the best possible AI solution. I can quickly sketch and prototype interactive, brand-conforming prototypes, which consider the interaction between the user and the self-learning algorithm.

*If you need front-or backend developers or other resources, I have an extensive network of favorite people I like to work with.

Digital Product Design
Digital Product Design

Service Offerings

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User Research & User Testing

User research helps us to identify what matters most to your users. We get a clear understanding of the individual users, their behavior, and their pain points.

We formulate our assumptions into hypotheses and prototype product concepts and experiments that we can test with subject matter experts and users. This continuous feedback helps us improve the overall user experience.

*Research is always a group activity. You need to discuss the findings and consider different interpretations. I have an extensive network of people I like to work with, or I will join or guide your team in the research phase.

User Research & User Testing
User Research & User Testing

Service Offerings

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Workshops & Design Trainings

Design Thinking operates at the intersection of human desirability, business viability, and technical feasibility. It’s a proven approach to innovation.

Our co-creation workshops are based on the human-centered innovation approach. We include user research to consider a different point of view. These insights help us to collect and priorities the requirements for our development. The workshop formats are highly efficient to archive quickly testable results and to align all stakeholders.

*Depending on the project scope, the challenge, team size, and the format I will join forces with my network to guide you through the process.

Workshops & Design Trainings
Workshops & Design Trainings

Service Offerings

Cases Studies

  • For/Year: Pharma (2018/19)
  • Topic: Speech Processing
  • AI/Tech: Natural Language Processing
  • Design: UX/UI Design & User Research
  • For/Year: Automotive Bank (2017)
  • Topic: Sales Forecast
  • AI/Tech: Machine Learning | Scenario Based Modeling
  • Design: Design Sprint (Prototyping & Testing)
  • For/Year: Consulting (2016-2020)
  • Topic: Innovation Consulting
  • AI/Tech: Various
  • Design: Human-Centered Innovation
  • For/Year: Public Sector (2016-2017)
  • Topic: Smart City
  • AI/Tech: Agent-based modeling, React.js
  • Design: Design Thinking & Prototyping
  • For/Year: Analytics Consulting (2016-2020)
  • Topic: Analytics Showcases
  • AI/Tech: Multiple
  • Design: Design Thinking & Prototyping
  • For/Year: Fraunhofer IOSB (2009-2010)
  • Topic: Image Recognition
  • AI/Tech: CAD Modelling, Image Recognition
  • Design: User Research & UX Design

Every project is different.

Let’s discuss your project and see how we can work together.

I am based in Berlin, let’s meet for a coffee.
If you want to see more work samples please reach out by mail.
You can find my CV also on Linked

None of the pictures on my website are staged stock material. I love
taking pictures as much as I love design. Please check out my
photography website.